If you want to learn more about using market research effectively as part of your business development activities, sign up for our Insight series. Every two months we will circulate ideas and suggestions as well as the odd basic tips for making the most of what market research can deliver to support your business. Topics will include:
- How to write an effective market research brief
- Smart questions to ask your market research supplier
- Generating valuable insights from CRM activities
- Common pitfalls of DIY research
- Getting the best out of online panels
- The differences between qualitative and quantitaive insights
In addition to the above,we will also include items that, for example, illustrate good practice in breaking down the barriers between marketing, market research and customer engagement.