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Message Research

It’s generally acknowledged that marketing success relies on getting the right message to the right audience via the right medium.  The context of messages plays a big part in this and advertisers go to considerable lengths to make sure their most impactful messages are conveyed in ways that tie together product, service, medium and context. [...]

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Posted on Wednesday, February 8th, 2012 | Blog | RSS 2.0

Social Media in Market Research

There is a current wave of enthusiasm for all things online, social and instantaneous.  There could be a number of advantages on offer but there are dangers. Marketing, ideally, connects with a target audience in a way that gets across the intended message and, preferably, provides a mechanism by which the impact of said message [...]

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Posted on Thursday, January 26th, 2012 | Blog | RSS 2.0

Our New Website!

Welcome to our brand new website, have a look around and we hope you enjoy it… To keep update date with any relevant information

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Posted on Thursday, January 5th, 2012 | Blog, Latest News | RSS 2.0