Research and
Consultancy Services
Lawson Taylor has the experience,
knowledge and expertise to deliver exceptional value through
any project that will;
·
Define your audience
·
Attract more of them
·
Retain more of them or
·
Evaluate what has been delivered to them.
This could be anything from Creative
Testing to Market Positioning; Competitor Analysis to Communications
Audit; Brand Development to Marketing and PR integration.
To achieve this we have extensive
experience of the range of research methodologies used either singularly or in an
integrated manner. We can deliver qualitative projects via focus groups
(including on-line virtual groups), depth interviews, tele-interviews, mystery
shopping, observation and workshops. Quantitative methodologies include
on-street interviews, online surveys and tele-surveys.
We have a very flexible and adaptive
approach to fulfilling your research objectives. We
have taken earlier research outcomes and implemented additional
activities to build upon them; developed and improved established research
designs to deliver greater insight and value and, of course, we have designed
innovative approaches to explore complex issues in a way that delivers clear
outcomes and strong recommendations.
Many suppliers cover the same
methodologies but Lawson Taylor offers a distinctively powerful level of
analysis and insight. You will never be left wondering what action to
take following the presentation of our findings.
We will discuss these in detail with
you to ensure you see the relationships between your research questions, the
data we have generated and the specific recommendations we make to move things
on.
Once we start to discuss your
requirements with you, we believe you will quickly see how we
provide exceptional levels of service, satisfaction and value. Your first step in exploring how to make the most effective
use of your research investment so that it really informs strategy evaluation
and development is to contact us.
