Lawson Taylor has the experience, knowledge and expertise to deliver exceptional value through any project that will:
- Define your audience
- Attract more of them
- Retain more of them or
- Evaluate what has been delivered to them.
This could be anything from Creative Testing to Market Positioning; Competitor Analysis to Communications Audit; Brand Development to Marketing and PR integration.
To achieve this we have extensive experience in effective research methodologies; used either singularly or in an integrated way. We can deliver qualitative projects via focus groups (including on-line virtual groups), depth interviews, tele-interviews, mystery shopping, observation and workshops. Quantitative methodologies include on-street interviews, online surveys and tele-surveys.
We have a very flexible and adaptive approach to fulfilling your research objectives. We design innovative approaches to explore complex issues in a way that delivers clear outcomes and strong recommendations. We have also taken previous research and implemented additional activities to enhance the insights it delivered and we have developed and improved established research designs to deliver greater insight and value.
Many suppliers offer the same methodologies but Lawson Taylor offers a distinctively powerful level of analysis and insight. You will never be left without clear recommendations on the action to take following the presentation of our findings.
On the rare occasions when requirements exceed our core skills we have a range of specialist partners and associates that enable us to fulfill even the most demanding of briefs.
If you have any research need you would like to discuss we will be happy to advise on the most effective and economical way of meeting it. Simply call 07807 308939 or email.